As with every relationship, your business also requires you to commit fully so that it can flourish and prosper. To do that, you must carry out thorough business research to identify weak points and where you should direct your energy and finances so that your business can...
F or an entrepreneur working day in, and day out to keep his business up and running, there is nothing more satisfying than relaxing in front of their TV screen, binge-watching their favorite TV series. If it sounds relatable to you, then grab your favorite snacks...
Neil Hopper Borden a professor from Harvard Business School, published a retrospective article and coined the term marketing mix in the mid of the 1960s. Borden's idea was introduced a few years later by Jerome McCarthy with the term "4 Ps of marketing mix". The four Ps...
Your business is like your baby that you have nurtured for years and made it stable enough so that it can finally stand on its own two legs. And now, it is finally ready to move out, that is, go global. It may be exciting but nerve-wracking...
Traditional structures for the organizations come in four types Functional, Divisional, Matrix, and Flat organizational structure. Choosing an organizational structure that may work best for your company is a tedious task for entrepreneurs when they start a startup. It requires intensive information regarding different types of organizational...
In this day and age, social media is the most talked-about talk in the town. From people connecting over it with one another to brands using it as their tool to score a higher number of followers, social media is utilized for all such purposes. Those businesses...
W hen stepping into a new business venture, it is essential that one has a thorough knowledge of their products or services and who will benefit most from it aka who is your audience?. This identification is the first step towards locating your business’s target market. In...
When it comes to connecting the dots between venture capital and private equity, there is a thin line that exists between the two. Although both venture capital and private equity deal with investments in different firms that are unable to raise funds from the public. The key difference between...
It is a third consecutive year that #DeleteFacebook hashtag is on trending on social media. Despite Facebook is doing very well in the US business market and most of the European markets but why this is happening again for Facebook.
Every one of us needs someone to whom we look up to and aspire to be like. The same goes for our professional life as well. There are a lot of people who are more successful than us and have myriads of experience and knowledge regarding their...

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