Neil Hopper Borden a professor from Harvard Business School, published a retrospective article and coined the term marketing mix in the mid of the 1960s. Borden's idea was introduced a few years later by Jerome McCarthy with the term "4 Ps of marketing mix". The four Ps of the...
Sales management is the backbone of any company working to increase its profits by a few percent. It makes use of new techniques that aid in the elimination of weaknesses and taking advantage of different opportunities, thereby, resulting in an increase in the profit of a company by a...
Blindly launching marketing campaigns and hoping it gets to your ideal customer is the quickest way to failure. Successful businesses can attest to the importance of precisely identifying your target audience before spending even a dime on ads or influencers. The selection of the target market varies according to...
For many companies, social media is the main factor for brand building, and it's starting to take its prominent place in the realm of branding. It's more than just a channel; it's a necessity. Its chain reaction, if implemented right, will produce waves of enthusiasm for many companies, increasing...
In comparison to other kinds of material, a 30-second video may convey a lot more about your company. Your audience is affected by everything from your performers' facial emotions to the lighting choices you make. A video comprises so many things and the viewers are bombarded with loads of...
The event industry has continuously noticed a shift in trends over the years but the year 2020 was a bit more intense and forced the event industry to make massive changes for its proper functioning. We are covering here new event marketing trends for 2021.However, even though when...
Instagram has made a long way from just a social platform where you can share photos of your breakfast. It is gradually transforming into an effective sales channel, and many businesses are already using it to their benefit. In this post, we’ll share tips on Instagram e-commerce strategies that...
The pandemic forced brands, businesses, and individuals to make connections virtually that gave rise to virtual events leading to creating networks adopting the virtual way.Just like everything has a purpose, virtual networking events are conducted by brands and individuals for different purposes. It can be for launching a new...
Content has become the ultimate oar for the boat of marketing. As the number of consumers has increased in the digital space, brands are compulsively trying to generate or create maximum content relevant to the masses. In this post, we are discussing some aggregator websites and tools that can...
In our digital world, exciting new technologies such as virtual reality, cloud computing, big data, and intelligent chatbots redefine the way businesses connect with customers. Digital technology is now paving the way to easy personalization of customer experience and better online customer engagement. Besides, as digital technologies evolve, customers...
Twitter was launched in the year 2006 and was introduced as a microblogging social media website. Its short and to-the-point content attracted people from all around the world. And today, it stands as one the most influential social media networks with around 192 million daily active users.It provides the...
Search Engine Optimization (SEO) is vital for the continued success of any eCommerce website or store. Earning rankings in the SERPs allows merchants and store owners to gain visibility, awareness, authority, drive traffic, and increase sales.Having said that, it is a well-known fact that many store owners don’t bother...
