In this day and age, social media is the most talked-about talk in the town. From people connecting over it with one another to brands using it as their tool to score a higher number of followers, social media is utilized for all such purposes. Those businesses...
Blindly launching marketing campaigns and hoping it gets to your ideal customer is the quickest way to failure. Successful businesses can attest to the importance of precisely identifying your target audience before spending even a dime on ads or influencers. Selection of target market varies according the...
Y ou might have heard a little about subliminal advertising, but I am sure you don't know exactly what this is, or how to take benefit of it. If you are a small business owner or marketing professional you may learn a lot of things about subliminal advertising after reading...
To find the true meaning behind the term brand strategy, it is important that we look at the two terms separately. The brand is a name or an identity given to a type of product by the business manufacturing it. Whereas, strategy refers to a plan of...

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