Content has become the ultimate oar for the boat of marketing. As the number of consumers has increased in the digital space, brands are compulsively trying to generate or create maximum content relevant to the masses. In this post, we are discussing some aggregator websites and tools...
The pandemic forced brands, businesses, and individuals to make connections virtually that gave rise to virtual events leading to creating networks adopting the virtual way. Just like everything has a purpose, virtual networking events are conducted by brands and individuals for different purposes. It...
Instagram has made a long way from just a social platform where you can share photos of your breakfast. It is gradually transforming into an effective sales channel, and many businesses are already using it to their benefit. In this post, we’ll share tips on Instagram e-commerce...
If you ask a series of business owners whether or not hiring a marketing agency is worth it, you’ll most likely get a series of different answers. The truth of that matter is, it depends. It depends on your business, your industry, your needs, your...
In comparison to other kinds of material, a 30-second video may convey a lot more about your company. Your audience is affected by everything from your performers' facial emotions to the lighting choices you make. A video comprises so many things and the viewers are bombarded with...
The event industry has continuously noticed a shift in trends over the years but the year 2020 was a bit more intense and forced the event industry to make massive changes for its proper functioning. We are covering here new event marketing trends for 2021.
For many companies, social media is the main factor for brand building, and it's starting to take its prominent place in the realm of branding. It's more than just a channel; it's a necessity. Its chain reaction, if implemented right, will produce waves of enthusiasm for many...
Blindly launching marketing campaigns and hoping it gets to your ideal customer is the quickest way to failure. Successful businesses can attest to the importance of precisely identifying your target audience before spending even a dime on ads or influencers. Selection of target market varies according the...
Neil Hopper Borden a professor from Harvard Business School, published a retrospective article and coined the term marketing mix in the mid of the 1960s. Borden's idea was introduced a few years later by Jerome McCarthy with the term "4 Ps of marketing mix". The four Ps...
In this day and age, social media is the most talked-about talk in the town. From people connecting over it with one another to brands using it as their tool to score a higher number of followers, social media is utilized for all such purposes. Those businesses...

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