To find the true meaning behind the term brand strategy, it is important that we look at the two terms separately. The brand is a name or an identity given to a type of product by the business manufacturing it. Whereas, strategy refers to a plan of...
Ever since you received the call for a sales interview, you know you are in deep waters if you haven’t had a look at some of the most asked interview questions. You can be prepared from head to toe about the company from...
Sales management is the backbone of any company working to increase its profits by a few percent. It makes use of new techniques that aid in the elimination of weaknesses and taking advantage of different opportunities, thereby, resulting in an increase in the profit of...
Y ou might have heard a little about subliminal advertising, but I am sure you don't know exactly what this is, or how to take benefit of it. If you are a small business owner or marketing professional you may learn a lot of things about subliminal advertising after reading...
W hen stepping into a new business venture, it is essential that one has a thorough knowledge of their products or services and who will benefit most from it aka who is your audience?. This identification is the first step towards locating your business’s target market. In...

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