If you’re a small business owner, you might think that holiday marketing will be more trouble and cost than it’s worth. However, with a well-thought-out approach, your marketing can be inexpensive and effective. In this post, we are going to discuss some cost-effective December Marketing Ideas that can make immense sales. The winter holiday season covers a multitude of festivities, ranging from;
- Winter solstice
- New Year’s Eve
So there’s something for everyone to celebrate.
Holiday spending growth is estimated to slow to 7.1% in 2022 from 8.5% a year earlier of 2021, according to the report, while online sales are expected to increase by 4.2% building on last year’s substantial growth.
Read on for cost-effective marketing ideas for promoting your business.
1. Make use of the internet
Online marketing can be both economic and effective. Social media promotions, especially those that award prizes to some participants, are great ways to draw attention to the products and services your company offers. If you’ve been collecting customer emails, the holidays are a great time to send them occasional messages, advising about the holiday business hours, Black Friday and Cyber Monday specials, as well as other discounts. Social media is another way to remind the public that your business is open for shopping and observing the holidays. You can decorate your website or Instagram page with cheerful holiday themes.
You might want to hold an online contest where people post pictures of their own holiday decorations, outfits, or other holiday traditions. The prizes can be discounts or products your company sells. If you have a blog, now is a great time to create holiday-themed posts that offer recipes, decorating tips, gift ideas, and ways to relax. It’s a good idea to use content marketing via videos, blog posts, newsletters, and such, to make potential customers more aware of your business and your brand. For professional assistance with this, check out CornerstoneContent.com.
2. Meme it up
One of the best ways to get the attention of your customers and other like-minded people on social media is with a meme. You can make your own holiday-themed meme and make it funny, heart-warming, thought-provoking, or relatable in some other way. It’s not necessary to be a whiz with technology–you can select a template, add text, and you’ve got a meme. Once you have created and downloaded your meme, you can share it on all your social media accounts.
3. Consider collaborating
Collaborating with another business or a non-profit can help both parties. If you have a brick-and-mortar store, team up with another company that’s nearby. You can give out samples, coupons, and cross-business discounts when customers make a purchase, and the other company will do the same, so you both increase exposure and, hopefully, foot traffic and sales. The other thing you can partner with a charity and give a specified percentage of sale profits to them, which offers your customers a way to give as they purchase. The other idea is to make arrangements with online bloggers to mention your products or holiday deals and donate some of those products to the bloggers.
Be sure to decorate your in-person store, your website, or both. A festive look helps to get shoppers in the mood for gift buying. You can offer special services, like gift wrapping, pictures with Santa, or hot cider or cocoa, which add to the holiday atmosphere in your store. While you’re busy giving the store a seasonal look, be sure to post the holiday hours on the door or on your website. You may want to host a holiday event once your business is decorated, such as a raffle, pet costume contest, or carol singing.
5. Create a gift guide
Create your own gift guide that highlights some of your own products or services. You can make it focused on particular categories of people, such as parents, bosses, or children. You could make fliers for in-store use and/or post the gift guide on your social media. Many shoppers appreciate gift ideas.
Whether you run a business online or in a brick-and-mortar store, or both, there are many ways you can entice shoppers to patronize your company this holiday season. Consider hosting a contest, giveaway, or raffle. Create your own meme to liven up your online presence. Team up with a non-profit organization, so you both get promoted. Make sure to engage with your customers via your social media accounts. Both you and your patrons will find the holidays a happier time based on your efforts.
Retail Marketing Ideas for December
- Launch A Themed Website Or Landing Page
- Have Fun With Christmas Decorations
- Send Printed Or Digital Holiday Cards
- Produce A Seasonal Menu
- Implement Loyalty Member Rewards
- Add A Gift Price Filter
- Bundle Similar Items
- Create Christmas Packaging
- Create A Gift Guide
- Promote Gift Cards
- Organize Your Store For Impulse Buys
- Have Stocking Stuffers For Purchase
- Partner With A Local Charity
- Integrate An Interact Gift Quiz
Online Marketing Campaign Ideas in December
- Implement A Christmas Marketing Strategy
- Share Christmas Advertisements
- Share Holiday-Themed Video Content
- Utilize Emotional Messages
- Partner With Influencers
- Host A Social Media Contest
- Promotional Ideas
- Try A Countdown Clock On Online Promotions
- Host A Christmas Shopping Event
- Promote On Black Friday
- Promote On Cyber Monday
- Host A “12 Days Of Christmas” Promotion
- Offering Gift With Purchase
- Allow Free Shipping and Returns
- Create Limited Time Christmas Product Lines
- Launch A Christmas Email Campaign
Small Business December Marketing Ideas
- Host a Giveaway
- Get Yourself on Search Engine Result Pages
- Participate In Small Business Saturday
- Host a Christmas Event
Other December Marketing Ideas
- Marketing in radio programs
- Advertise using Google Ads
- Advertise on a billboard
- Use stickers to advertise on your car
- Add in your local newspaper
- Advertise on a local cable TV station
- Advertise the campaign on Facebook
- Advertise on LinkedIn
- Buy ad space on relevant websites
- Use a sidewalk sign to promote your specials
- Marketing through Blogs
She specializes in desire mapping and daring greatly. After completing Marie Forleo’s B-School, She attended a certification workshop on overcoming money blocks. She has a background in Mindfulness-Based Meditation and Eye Movement Desensitization and Reprocessing (EMDR) therapy and is a Registered Yoga Teacher.