In comparison to other kinds of material, a 30-second video may convey a lot more about your company. Your audience is affected by everything from your performers' facial emotions to the lighting choices you make. A video comprises so many things and the viewers are bombarded with...
The event industry has continuously noticed a shift in trends over the years but the year 2020 was a bit more intense and forced the event industry to make massive changes for its proper functioning. We are covering here new event marketing trends for 2021.
For many companies, social media is the main factor for brand building, and it's starting to take its prominent place in the realm of branding. It's more than just a channel; it's a necessity. Its chain reaction, if implemented right, will produce waves of enthusiasm for many...
Blindly launching marketing campaigns and hoping it gets to your ideal customer is the quickest way to failure. Successful businesses can attest to the importance of precisely identifying your target audience before spending even a dime on ads or influencers. Selection of target market varies according the...
Neil Hopper Borden a professor from Harvard Business School, published a retrospective article and coined the term marketing mix in the mid of the 1960s. Borden's idea was introduced a few years later by Jerome McCarthy with the term "4 Ps of marketing mix". The four Ps...
In this day and age, social media is the most talked-about talk in the town. From people connecting over it with one another to brands using it as their tool to score a higher number of followers, social media is utilized for all such purposes. Those businesses...
To find the true meaning behind the term brand strategy, it is important that we look at the two terms separately. The brand is a name or an identity given to a type of product by the business manufacturing it. Whereas, strategy refers to a plan of...
Ever since you received the call for a sales interview, you know you are in deep waters if you haven’t had a look at some of the most asked interview questions. You can be prepared from head to toe about the company from...
Sales management is the backbone of any company working to increase its profits by a few percent. It makes use of new techniques that aid in the elimination of weaknesses and taking advantage of different opportunities, thereby, resulting in an increase in the profit of...
Y ou might have heard a little about subliminal advertising, but I am sure you don't know exactly what this is, or how to take benefit of it. If you are a small business owner or marketing professional you may learn a lot of things about subliminal advertising after reading...

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