Marketing is fundamental to any business. Essentially, marketing encompasses all the activities a company undertakes to promote its products or services. An essential part of these efforts is a marketing kit.What Is A Marketing Kit?A...
Turning your business idea or proposal into a need-catered product or service requires the basic step of targeting the right people or audience/market at the right time. It is essential to understand and realize that “not every product is for everyone”. If targeted too widely, the right...
Content has become the ultimate oar for the boat of marketing. As the number of consumers has increased in the digital space, brands are compulsively trying to generate or create maximum content relevant to the masses. In this post, we are discussing some aggregator websites and tools...
Neil Hopper Borden a professor from Harvard Business School, published a retrospective article and coined the term marketing mix in the mid of the 1960s. Borden's idea was introduced a few years later by Jerome McCarthy with the term "4 Ps of marketing mix". The four Ps...
In this day and age, social media is the most talked-about talk in the town. From people connecting over it with one another to brands using it as their tool to score a higher number of followers, social media is utilized for all such purposes. Those businesses...
To find the true meaning behind the term brand strategy, it is important that we look at the two terms separately. The brand is a name or an identity given to a type of product by the business manufacturing it. Whereas, strategy refers to a plan of...
Ever since you received the call for a sales interview, you know you are in deep waters if you haven’t had a look at some of the most asked interview questions. You can be prepared from head to toe about the company from...
Sales management is the backbone of any company working to increase its profits by a few percent. It makes use of new techniques that aid in the elimination of weaknesses and taking advantage of different opportunities, thereby, resulting in an increase in the profit of...
Y ou might have heard a little about subliminal advertising, but I am sure you don't know exactly what this is, or how to take benefit of it. If you are a small business owner or marketing professional you may learn a lot of things about subliminal advertising after reading...

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