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Content Aggregation Marketing: Aggregator Websites and Tools

Content aggregation marketing

Content has become the ultimate oar for the boat of marketing. As the number of consumers has increased in the digital space, brands are compulsively trying to generate or create maximum content relevant to the masses. In this post, we are discussing some aggregator websites and tools that can help you in your content aggregation marketing efforts.

In that case, the content aggregation has resulted to become the ultimate breakthrough. This aggregation has made things more convenient for marketers, and the brands who have incorporated them know their benefits quite well.

Allow us to introduce you to this concept and some of its tools and websites you can use for your brand.

What Is Content Aggregation?

Content aggregation is the idea of collecting data on relevant and similar topics and curating it to use at multiple marketing touchpoints. The aim is that it is accessible for the consumers to engage with and refer to.

We can draw its similarity with a search engine like Google, which uses keywords searched by users to collect and assemble relevant topics. The content aggregator uses various options like hashtags, keywords, mentions, tags, profiles, channels, etc.; the list is as vast as the digital space is. The best part about content aggregation is that you get updates in real-time, so you don’t miss out on any relevant content and present the best to your audience. Moreover, you get to offer dynamic ideas that leverage more traffic for your brand. There are many content aggregator websites and tools available in the market, some of them we discuss below.

Popular Content Aggregator Websites & Tools Click To Tweet

Popular Content Aggregator Websites & Tools

1.   Taggbox

Taggbox is a user-generated content platform that comes with a user-friendly content aggregation tool that has empowered businesses and marketers to build trust, improve user engagement, and boost conversion rates.

With Taggbox, you can fulfill all your UGC necessities as it allows brands to aggregate authentic UGC from 15+ social media platforms to publish it across various marketing touchpoints. The ultimate goal is to refurbish the marketing strategies by making the content more authentic and interactive for consumers.

2.   Google News

Google News is a comprehensive news aggregator service developed by Google that users can use to have access to all the latest updates and news without going through different news sources. It is available as an app on Android, iOS, and the Web.

You get to add industry-based topics and create a personalized news feed equipped with relevant and trendy news articles. Not just that, Google’s smart search engine uses your search history, location, and other factors to make your newsfeed more personalized.

3.   Trapit

Trapit is a web application content curator that serves brands with relevant content from all over the internet. The aggregated content can be industry insights, research, and trends that can be seamlessly distributed on almost every social media platform.

The web application works in three steps: discovery, curation & publishing on the digital space, iPad, social platforms, etc., and gathers content from text and video sources, and offers in-built analytics and social scheduling tools.

4.   Panda

Panda is a Google Chrome extension that focuses on fetching news articles from websites like Dribbble, Product Hunt, GitHub, Hacker News, Medium, and more. You can call it a simple & free to use newsreader with over 200+ news articles and inspiration sources.

Discover the best tools, resources, and inspiration in the world of design and tech. Choose among its nine unique reading layouts to make your reading experience more vibrant. Find the best content with Panda for domains like web design, design, web development, and many more.

5.   Listly

Listly, just as the name suggests, allows users to create a list of articles that they can share on social media and embed on their websites. Listly provides a simple and easy solution to curate, create and publish a list of articles so that users can share their interests, engage their audience, and collaborate with their friends.

Listly can serve all your needs as it supports several apps and media like YouTube, SoundCloud, Images, Places, Products, People, and Apps. All you need is a link or search for a media, and you can add all you want to the list within minutes.

6.   BuzzSumo

BuzzSumo is a cloud-based marketing tool and servers users with updated trending topics relevant to all industrial needs. You get to discover some highly engaging content that helps you seek better opportunities like discovering new keywords, trending topics, questions, and content most relevant for the masses. You can explore any topic of your interest and share it across via the BuzzSumo dashboard. Besides, the “Content Research” section allows you to socialize with people who are sharing the content.

Let’s Call It A Wrap!

Now that we have reached the end of this blog, we hope you have a better grasp of the topic of content aggregation. Not to forget the tools and websites we mentioned above that you must try out for your brand.

So, it’s time to stop thinking, start doing, and incorporate content aggregation in your marketing strategies already!

Julie Wiley
Julie Wiley

Hi, I’m Julie! I am a freelance content writer, formerly worked out of Adam Smith Institute in California. I spend most of my time on the internet, searching for solutions that could help businesses grow exponentially. Twitter

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