manage an international business

Your business is like your baby that you have nurtured for years and made it stable enough so that it can finally stand on its own two legs. And now, it is finally ready to move out, that is, go global. It may be exciting but nerve-wracking at the same time especially if you have a limited budget allocated for it. You have to think big if you want to make your business huge. There are many hard-ball questions that you will have to ask yourself before you launch your business internationally such as what is your starting point? And how much would your business need to adapt?. You have to deeply research your international and local competitors. Adding the financial conditions on top of those questions may make the whole idea of managing an international business sound daunting and treacherous. However, with the right guidelines and planning, you can finally see your baby (business) flourishing in the international world with tremendous growth.  

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Clear communication for introducing business

When you finally get a chance to secure an international business meeting, do not just barge into it without doing your homework and all the relevant research. You must tread those waters with utmost caution because one wrong slip may land you and your chance to manage an international business in a downward spiral. Therefore, it is recommended that you follow the following steps to gain the most out of your meeting:

·         Get to know the other party before starting with all the business talks.

It is necessary that before you get down to business, you should have an understanding of what the other person is all about. You should take your time out to make small talk with them and get to know them better without diving in head-first into a business discussion.

·         Do not be stingy when it comes to time

Another important point to note is that you should not act miserly when it comes to setting the time limit for your meeting. You should be open to extending the time of your meeting as long as the need be. This is done so that you can adopt better negotiation techniques and reach a middle ground with the other party.

·         Do your homework

This point cannot be emphasized enough when it comes to attending an international business meeting regarding managing an international business. You should familiarize yourself with the country’s policies as well as some basic facts about the country. It not only shows your respect for the country but also depicts how eager you are to work with them.

Use technology for distance hurdles

There may be times when you are managing an international business that you may not get to be there in person because of a financial crunch or other reasons. In such situations, technology is the one that saves the day. In this day and age, there are so many apps and websites that make managing an international business so much easier. You can lounge on your couch and conduct meetings from the comfort of your own home. Other than this, you can also use the cloud to share files and interact with your employees. All it needs is a stable internet connection and you can drag and drop files as you wish from anywhere in the world.

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Recruit local experts

It is a good idea to hire local talent to manage your international business. This is because they are well equipped with the culture as well as the market. They are also better able to relate to the target audience so will help you in gaining new customers and reaching out to your existing clientele. Seeking the help of local social media influencers will also benefit your business. Other than that, local talent also helps the companies by expanding their global workforce which is a step towards global growth goals.

Outsourcing is a good tactic

Outsourcing business strategy might be frightening for some business owners but it is still on the rise because of its effectiveness. Outsourcing not only cuts costs but also makes room for the business to do what it does best, that is, produce quality work with the help of talented professionals who may be located in other time zones as well. It increases productivity and efficiency and provides room for companies to focus on their core competencies.

Respect culture

Every place has its own culture and it is only fitting that when managing your business internationally, you show regards to the culture of other countries. You should not sit down and memorize a long list of details about their culture. Rather, reach a compromise and a middle ground that both the parties find acceptable. It is also a good idea to stay on the formal side when dealing with international vendors or business owners and act conventionally with body language and choice of words.

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Waqar Hussain is the founder of The Business Goals. He writes about entrepreneurial strategies and is an SEO consultant by profession. He is a B.Com, GDM, and an MBA from the Australian Institute of Business.



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