In today’s digital era, healthcare marketing is essential for doctors, clinics, and medical practices to attract new patients and grow their businesses. Beyond relying solely on professional credentials or word-of-mouth referrals, physicians must proactively promote their services and expertise. Implementing marketing strategies like social media, SEO, paid ads, reviews, events, content, and public relations enables doctors to connect with prospective patients searching for their specialized care.
Medical Marketing Strategies
A search-engine-optimized website with valuable, relevant content is critical for digital visibility and patient acquisition. On-page and off-page SEO tactics improve ranking on Google and Bing when prospective patients search for local doctors. Update site content regularly covering educational topics and your practice’s services. Integrate keywords naturally. Fast-loading pages with quality backlinks also boost SEO. Consider help from a medical marketing agency to maximize your website’s patient conversion potential.
Monitoring and updating practice listings on key medical directories like Healthgrades, Vitals, and RateMDs helps manage reputation online. Keep information on hours, services, specialties, and biographies accurate and extensive. Also claim listings on general local directories like Google My Business, Yelp, and Bing Places which patients commonly reference for contact info and directions. Listings aid visibility during patient research.
Paid search advertising through platforms like Google Ads helps healthcare providers get discovered by prospective patients browsing relevant keyword searches. Geo-targeted Google Ads appearing beside organic results based on a user’s query and location build visibility. Effective ad copy and landing pages convince searchers to contact your practice. Pay only when users click the ad. Alerts notify of important ranking changes.
Maintaining an active, professional social media presence allows doctors to educate, engage, and attract patients online. Share educational content, health tips, and practice updates regularly. Respond promptly to questions, comments, and reviews. Encourage shares and build followers over time. Just avoid overly promotional content and protect patient privacy. Social platforms expand reach.
Collect patient emails to send regular e-newsletters with helpful wellness advice, preventative care prompts, screening recommendations, recipe ideas, event invites, and practice updates. Appointment reminders reduce no-shows while building loyalty. Keep messages concise, personalized, and mobile-friendly. Offer an unsubscribe option as required. Email nourishes patient relationships.
Hosting local educational seminars, events, and workshops delivered by your doctors allows you to create relationships with prospective patients while demonstrating expertise. Venues could include your office, library meeting rooms, or local cafes. These events inform attendees on health topics relevant to your specialties while establishing your doctors as go-to authorities for solving related conditions, and earning trust and referrals.
Sponsoring local sports teams, schools, charity races, and community events earns goodwill through philanthropic corporate social responsibility, while subtly boosting the visibility of your practice. Contributing supplies to schools or including your practice logo on uniforms brands doctor expertise with target demographics and families. Supporting worthy causes makes positive public impressions.
Seeking earned media exposure through press releases on new providers, services, technologies or research builds credibility. Partner with local journalists and influencers covering medical and wellness topics to get interviewed as a subject matter expert provide quotes on relevant stories, and affiliate your brand with quality content. PR helps share your thought leadership.
Today’s digital landscape provides numerous avenues doctors can leverage through marketing to demonstrate expertise, improve discoverability, attract patients, and grow their practice. However, time limitations make working with experienced medical marketing professionals vital for busy physicians. Together you can devise an effective omni-channel strategy encompassing SEO, paid ads, outreach, social media, PR, and conversion optimization. Savvy marketing delivers results.
Jeena Alfredo is a passionate digital marketer at The Business Goals. She is working with other companies to help them manage the relationship with The Business Goals for the publications.