In our digital world, exciting new technologies such as virtual reality, cloud computing, big data, and intelligent chatbots redefine the way businesses connect with customers. Digital technology is now paving the way to easy personalization of customer experience and better online customer engagement. Besides, as digital technologies evolve, customers have also learned to expect higher excellence, performance, and service standards.
Businesses that stay updated with the latest in emerging technology can make the most of these innovations and use them to create a new level of customer experience. Companies that strive for technological innovation to create a better customer connection almost always find success. It has never been more critical for businesses to keep up with technological developments to find a competitive edge.
List Of Six Latest Customer Experience Technologies
We have brought together a list of six of the latest technologies that can help you master the art of customer experience and enable you to retain your customers over time.
Customers expect an exact time or a tight appointment window every time they schedule a service. Not only that, they want the technician to arrive on time and have the necessary skills to complete the job without fail. Manual scheduling may never achieve this kind of schedule and service precision. Depending on the complexity of your field service operations, select a field service business scheduling software with an optimized scheduling facility. Not only does a service scheduling software ensure a better customer experience, but it provides operational improvements such as lower drive time, fewer repeat jobs, and more effective use of resources.
Diverse Cloud Solutions
With the advent of cloud computing, cloud-based CX technology offers a range of solutions that aid faster processing in business. Using a Software-as-a-Service (SaaS) product, you can host your business application on third-party premises, and the third party is responsible for managing it. You could also opt for a hybrid cloud solution wherein some mission-critical brand data and applications remain internal while other apps are maintained externally.
Engage & Immerse with VR
More than any other technology, virtual reality can enhance customer experience and engage customers on another level. Designed as a sensory experience, businesses using VR can have immersive interactions with customers that stand out from the competition.
Chatbots are considered the latest revolution in customer service technology. With the help of AI-powered virtual assistants, businesses can fulfill the customer expectation of instant support from service providers. Chatbots offer quick response time, efficient handling of customer queries, and higher customer satisfaction. Companies that use AI-powered chatbots can handle customer service in a better, smoother way.
Artificial intelligence has opened up hundreds of new avenues for businesses looking for higher efficiency and business growth. AI-powered tools facilitate business process automation and allow businesses to have honest, personalized conversations with individual customers like never before. Not only that, AI makes it possible to automate various processes and analysis that has drastically improved decision-making abilities for business management. Artificial intelligence can help businesses provide proactive and actionable responses to customers in real-time.
Internet of Things (IoT) Multiple Connections
Businesses around the world are quickly adopting IoT solutions for improving bottom lines in every industry. IoT solutions can help lower operational costs, improve productivity, and facilitate business expansion. Another significant benefit of IoT solutions is that they allow for a higher level of cross-platform synergy and engagement. Brands are now directly tying their marketing efforts to real-world activities and digital communication across platforms. IoT has made it possible for brands to engage with customers more fluidly.
Modern technology has transformed every domain in the customer experience for business. These new and constantly evolving technologies can help expand an organization’s customer base and give them insight into their customers’ preferences on a macro-level. Technologies such as dispatch and scheduling software can improve customer service. Mastering these technologies can help organizations enhance the customer experience to a level that was never possible a few years ago.
Businesses worldwide benefit from adopting emerging technologies, and now it is a race for the evolution of modern technologies by companies to improve efficiency, productivity, and growth prospects.
Akhil Rajan is a Customer Success Specialist at Zuper, an intelligent workforce management platform for service-oriented businesses. Working with customers on a daily basis, he has a deep understanding of their needs and pain points and so he is able to contribute to the marketing strategies for Zuper with the content he writes. He writes on topics like how to increase workforce utilization, how to reduce the service turnaround time and increase workforce efficiency, customer adoption, cost reduction strategies, etc – to name a few. He is often found buried in books or playing chess in his free time.