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In our digital world, exciting new technologies such as virtual reality, cloud computing, big data, and intelligent chatbots redefine the way businesses connect with customers. Digital technology is now paving the way to easy personalization of customer experience and better online customer engagement. Besides, as digital technologies evolve, customers...
Content has become the ultimate oar for the boat of marketing. As the number of consumers has increased in the digital space, brands are compulsively trying to generate or create maximum content relevant to the masses. In this post, we are discussing some aggregator websites and tools that can...
The pandemic forced brands, businesses, and individuals to make connections virtually that gave rise to virtual events leading to creating networks adopting the virtual way.Just like everything has a purpose, virtual networking events are conducted by brands and individuals for different purposes. It can be for launching a new...
Instagram has made a long way from just a social platform where you can share photos of your breakfast. It is gradually transforming into an effective sales channel, and many businesses are already using it to their benefit. In this post, we’ll share tips on Instagram e-commerce strategies that...
If you ask a series of business owners whether or not hiring a marketing agency is worth it, you’ll most likely get a series of different answers. The truth of that matter is, it depends. It depends on your business, your industry, your needs, your goals, your budget, and...
The event industry has continuously noticed a shift in trends over the years but the year 2020 was a bit more intense and forced the event industry to make massive changes for its proper functioning. We are covering here new event marketing trends for 2021.However, even though when...
For many companies, social media is the main factor for brand building, and it's starting to take its prominent place in the realm of branding. It's more than just a channel; it's a necessity. Its chain reaction, if implemented right, will produce waves of enthusiasm for many companies, increasing...
Blindly launching marketing campaigns and hoping it gets to your ideal customer is the quickest way to failure. Successful businesses can attest to the importance of precisely identifying your target audience before spending even a dime on ads or influencers. The selection of the target market varies according to...
Neil Hopper Borden a professor from Harvard Business School, published a retrospective article and coined the term marketing mix in the mid of the 1960s. Borden's idea was introduced a few years later by Jerome McCarthy with the term "4 Ps of marketing mix". The four Ps of the...
In this day and age, social media is the most talked-about talk in the town. From people connecting over it with one another to brands using it as their tool to score a higher number of followers, social media is utilized for all such purposes. Those businesses that fail...
To find the true meaning behind the term brand strategy, it is important that we look at the two terms separately. The brand is a name or an identity given to a type of product by the business manufacturing it. Whereas, strategy refers to a plan of action to...
Ever since you received the call for a sales interview, you know you are in deep waters if you haven’t had a look at some of the most asked interview questions. You can be prepared from head to toe about the company from where you got the call, but...
Sales management is the backbone of any company working to increase its profits by a few percent. It makes use of new techniques that aid in the elimination of weaknesses and taking advantage of different opportunities, thereby, resulting in an increase in the profit of a company by a...
Y ou might have heard a little about subliminal advertising, but I am sure you don't know exactly what this is, or how to take benefit of it. If you are a small business owner or marketing professional you may learn a lot of things about subliminal advertising after reading...
W When stepping into a new business venture, it is essential that one has a thorough knowledge of their products or services and who will benefit most from it aka who is your audience? This identification is the first step toward locating your business’s target market. In this day and age,...

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